THE OG MARKA BLOG

Playbooks for brands
that refuse to stay small.

AI automation, WhatsApp commerce, CRM strategy, and D2C growth tactics — written by the team that builds the tools.

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0+ArticlesGuides, case studies & tutorials
0TopicsAI, WhatsApp, CRM & D2C
0K+Monthly ReadersFounders & marketers
AllAI & AutomationCRM & SalesWhatsApp CommerceDigital GrowthERP & Operations
Lead Scoring 101: How to Stop Wasting Time on Leads That Will Never BuyCRM & Sales

Lead Scoring 101: How to Stop Wasting Time on Leads That Will Never Buy

Stop wasting time on leads that will never buy. This guide teaches Indian SMBs how to build a lead scoring model that improves conversion rates by 77%.

Lead QualificationCRMAI Agents
A
Admin13 Mar 20267 min
AI Meeting Schedulers: How Indian Sales Teams Are Booking 3x More DemosAI & Automation

AI Meeting Schedulers: How Indian Sales Teams Are Booking 3x More Demos

AI meeting schedulers help Indian sales teams book 3x more demos by automating scheduling across WhatsApp, email, and calendars — eliminating phone tag and reducing no-shows.

AI AgentsSales AutomationCRM
A
Admin13 Mar 20267 min3 views
The Ultimate CRM Setup Guide for Indian Startups — From Zero to Pipeline in 7 DaysCRM & Sales

The Ultimate CRM Setup Guide for Indian Startups — From Zero to Pipeline in 7 Days

A step-by-step guide to setting up CRM for Indian startups — from pipeline design and lead scoring to email automation and dashboard customisation in just 7 days.

CRMPipeline ManagementLead Qualification
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Admin13 Mar 20264 min2 views
Why WhatsApp Is India's #1 Sales Channel — And How to Set Up Your Store in 48 HoursWhatsApp Commerce

Why WhatsApp Is India's #1 Sales Channel — And How to Set Up Your Store in 48 Hours

Learn how to set up a WhatsApp Commerce store with product catalogs, payment integration, and automated order management — and start selling in 48 hours.

WhatsAppE-CommerceCRM
A
Admin13 Mar 20264 min
How AI-Powered Customer Support Is Saving Indian Businesses 40% on Service CostsAI & Automation

How AI-Powered Customer Support Is Saving Indian Businesses 40% on Service Costs

Discover how AI chatbots and voice agents deliver 24/7 customer support, resolve 80% of queries instantly, and cut service costs by 40% for Indian businesses.

Customer SupportAI ChatbotsVoice Agents
A
Admin13 Mar 20265 min1 views
5 Ways AI Agents Are Revolutionising Sales Automation in IndiaAI & Automation

5 Ways AI Agents Are Revolutionising Sales Automation in India

AI agents are transforming how Indian businesses sell — from instant lead qualification to WhatsApp follow-ups and predictive forecasting. Here are 5 proven ways to automate your sales pipeline.

AI AgentsSales AutomationCRM
A
Admin13 Mar 20268 min4 views