THE OG MARKA BLOG

Playbooks for brands
that refuse to stay small.

AI automation, WhatsApp commerce, CRM strategy, and D2C growth tactics — written by the team that builds the tools.

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0+ArticlesGuides, case studies & tutorials
0TopicsAI, WhatsApp, CRM & D2C
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AllAI & AutomationCRM & SalesWhatsApp CommerceDigital GrowthERP & Operations
How to Build a WhatsApp AI Chatbot That Qualifies Leads While You SleepAI & Automation

How to Build a WhatsApp AI Chatbot That Qualifies Leads While You Sleep

Build a WhatsApp AI chatbot that qualifies leads 24/7 in Hindi and English — from intent detection to BANT qualification to hot lead handoff.

AI ChatbotsWhatsAppLead Qualification
A
Admin13 Mar 20267 min
Lead Scoring 101: How to Stop Wasting Time on Leads That Will Never BuyCRM & Sales

Lead Scoring 101: How to Stop Wasting Time on Leads That Will Never Buy

Stop wasting time on leads that will never buy. This guide teaches Indian SMBs how to build a lead scoring model that improves conversion rates by 77%.

Lead QualificationCRMAI Agents
A
Admin13 Mar 20267 min
The Ultimate CRM Setup Guide for Indian Startups — From Zero to Pipeline in 7 DaysCRM & Sales

The Ultimate CRM Setup Guide for Indian Startups — From Zero to Pipeline in 7 Days

A step-by-step guide to setting up CRM for Indian startups — from pipeline design and lead scoring to email automation and dashboard customisation in just 7 days.

CRMPipeline ManagementLead Qualification
A
Admin13 Mar 20264 min2 views
5 Ways AI Agents Are Revolutionising Sales Automation in IndiaAI & Automation

5 Ways AI Agents Are Revolutionising Sales Automation in India

AI agents are transforming how Indian businesses sell — from instant lead qualification to WhatsApp follow-ups and predictive forecasting. Here are 5 proven ways to automate your sales pipeline.

AI AgentsSales AutomationCRM
A
Admin13 Mar 20268 min4 views